All about Declare Brands

Our Story

At Declare Brands we have been helping people realize their dreams of owning a business for more than 20 years. In true entrepreneurial fashion, we began our journey with a great idea and a dream. Over the years, our dreams, ideas and a lot of hard work has helped us evolve into the company we are today. We are big believers in the power of the entrepreneurial spirit to deliver a brighter future and hope our own story serves as inspiration.

Creation of Magnetsigns

We got our start in 1995 when two entrepreneurs imagined the possibility of using magnetic material with fluorescent vinyl to create high impact curbside advertising. The idea not only revolutionized the portable sign industry, but helped provide the foundation for a successful franchise opportunity. Soon Magnetsigns franchises were popping up across Canada and the United States.

Magnetsigns on the move

By the year 2000, there were over 35 Magnetsigns franchises operating from coast to coast in Canada. In 2001, the parent company was sold and its home office was moved to its current location in Camrose, Alberta. Heading the company was former franchisee Stuart Erskine who saw the potential of Magnetsigns to be an industry leader in North America.

Magnetsigns thrives

Magnetsigns underwent a period of tremendous growth which attracted the attention of the business and franchising organizations. The company earned numerous awards including a ranking among Canada’s top 100 fastest growing companies by Canadian Business Magazine for four years running, listed as 17th of Alberta’s fastest growing companies and rankings among the best 500 franchises worldwide by Entrepreneur Magazine.

Declare Brands is formed

In 2011, the owners of Magnetsigns purchased the Canadian Master Rights for EmbroidMe Canada, part of the world’s largest embroidery and promotional products franchise brand, and Billboard Connection Canada, a home-based advertising agency. As part of this process, Magnetsigns and the other brands became divisions of a newly formed company called Declare Brands, serving more than 160 franchises in Canada and the United States.

Transworld Business Advisors joins the team

In May of 2015, Declare Brands purchased the Canadian Master Rights for Transworld Business Advisors, a leading business brokerage franchise with more than 100 franchises around the world. Named Fastest Growing Franchise by Enrepreneur Magnetsigns in 2013, Transworld Business Advisors has found tremendous success by focusing on three core concepts: business brokerage, franchise consulting and franchise development.

Stratus Business Solutions comes on board

In 2016, Declare Brands became the Canadian partner for Stratus Business Solutions, an industry leader in green commercial cleaning and janitorial services. This unique company offers both Master Franchise and Unit Franchise opportunities for entrepreneurs. At either level, business owners can take advantage of one of the fastest growing service industries with significant revenue opportunities.